This is a great way of expanding your base of followed accounts meaningfully and finding out who is influential in specific topic areas. Just like you can follow specific people on Twitter, you can now follow overall topics so you can view a wide range of posts on a certain subject. This helps you stay on top of emerging trends that your audience is already buzzing about and maintain a competitive advantage. Using Twitter trending topics as a starting point, social listening can help you hone in on the most important news, conversations and influential accounts that are active at a given moment. By including and excluding variations of the keywords you’re looking for, Sprout’s Twitter listening feature helps you cut through the noise and find highly relevant conversations, especially those that you can’t uncover with a simple hashtag search or mention of your brand. Sprout Social also lets you set up more complex queries that can help you track trending topics on Twitter. If you’re using Sprout Social, you can streamline the process by creating filters to track keywords in your Smart Inbox, or even set up alerts when specific terms show up. You can use this feature to search for your brand’s name to see if people are talking about it, or for hashtags such as industry chats or campaign hashtags to find out what people are saying and how they’re incorporating them into their posts. Twitter’s native search feature lets you search for hashtags, trending topics or just general terms. If you want to drill down into a less widely discussed topic or hashtag, you’ll want to figure out key terms to search for around those conversations. While the Trends page will show you popular Twitter hashtags and topics according to your interests, it might not always predict what you want to see. Search for keywords or hashtags in your industry This means following accounts, interacting with with posts about your niche, industry or interest, and being active enough on the platform that it begins to recognize more of your interests. From these pages, you can tailor your preferences to reflect the kind of trends you want to see on your feed.įor Twitter to accurately show you trends you are interested in, you also need to give it data to work with. On Twitter’s mobile app, navigate to your Explore page and click the gear icon at the top, next to the search bar. To make these personalizations, navigate to your Trends page by clicking “show more” on the right-hand side of your Twitter desktop site. Within this setting, you can also choose a specific region whose trends you want to see. You can set geographic preferences so that you only see location-based trends depending on your current location. Twitter now lets you personalize the trending topics you see based on a few factors. Personalize your trend pageįor the best Twitter experience, you need to personalize your trend preferences. Luckily there are a few different ways to let Twitter know what you’re most interested in seeing. To get the most out of Twitter trends, you need to make sure that the trends you see are catered specifically to your brand. If you’re using Twitter on desktop, you’ll see your trends in a few different places, including the “What’s Happening” sidebar, which can be expanded to an explore page with a wider range of tabs and subtopics. When using Twitter’s mobile app, you’ll find these topics listed in the “For You” and “Trending” section of the Explore tab. So you’ll see topics that people are talking about right now, in the moment, rather than older trends. The algorithm also prioritizes fresh content. Depending on the view you select, you can see either what’s popular on a broader scale, or what’s trending within your specific interest groups.įor example, if most of the people you follow are in the social media niche you’re more likely to see personalized trends associated with social media. They can be tailored to the people you interact with, your interests, and your location. Trending topics on Twitter are determined by the platform’s algorithm. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. Understanding how Twitter trending topics work can give you deeper insight into what your audience is paying attention to, and help you shape your brand’s Twitter strategy. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Twitter (rebranded as “X”) is known for its always-changing trending topics.
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