Leverage owned channels, social promotion, influencers, and paid ads to maximize reach and engagement for videos.Īnalyze performance data to see what’s resonating. Make edits and captions specific to each channel. Tailor video for each platform’s algorithm and audience. Identify gaps and opportunities.īrainstorm video ideas tailored to each customer journey stage, from awareness to conversion.įor consistency, define your brand video style, tone, length, formats, and pillars. Study what video content your competitors create and how viewers respond. Engage with duets, reactions, and comments.Ĭrafting an impactful video content marketing strategyįollow these steps to build a high-performing video plan:īe specific on the metrics you want video content to achieve, like views, conversions, or social sharing. Live video lets you engage with your community in real time.įun, entertaining short videos thrive on TikTok. Use captions and no sound for auto-play videos. Native video sparks more engagement than links to YouTube. Share educational and thought leadership style videos to establish expertise. Add music, and effects and encourage viewer participation. Leverage Reels and Stories for authentic behind-the-scenes and part-of-your-day style videos. Optimize SEO with tags, transcripts, and playlists. With over 2.7 billion monthly users, YouTube is ideal for video content under 10 minutes like demos, tutorials, and thought leadership. Here are video best practices for key channels: Major social platforms make video a priority. Video content marketing across key social platforms Product tutorials nurture consideration, while testimonials convince viewers to convert. For example, fun brand videos can spark initial interest. Identify what video content you need to lead viewers through each stage, from awareness to consideration and conversion. Tailor your video strategy and style to resonate with them.ģ. Analyze their demographics, interests, pain points, and motivations. Do you want to drive leads, increase brand awareness, or generate more sales? Identify your target KPIs. Start by outlining what you want to achieve. With these video content marketing benefits in mind, it’s clear why video content should be a core part of your marketing mix.Įffective video content marketing follows three key tactics: ![]()
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